Roseate Weekly

Website production · morning brief · GA4

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Morning brief

Action queue

Hotels at a glance · click a row to open it

Diagnose

How to read this

Website only. Every figure here is the hotel's own website and booking engine, from GA4. Booking.com, Expedia and other OTAs, GDS, wholesale, phone, email and CRO bookings are not included, so this page can't show website share of total business.
Traffic sources are how visitors reached the website (Organic Search, Paid Search, Direct, AI Assistant…), not booking channels. “Direct” means people who typed the web address.
Visits include dining visitors. Revenue counts room bookings only, but around a quarter of visits land on dining pages (afternoon tea, restaurants), so conversion is measured against all visitors, not only people planning a stay.
GA4 revenue and bookings (*) are what GA4 tracked at purchase, booking-date basis, before cancellations. GA4 misses some bookings (London caught 79 of 86 in the 28 days to 25 Sep), so treat them as a trend, not the PMS figure.
Visits excl. Paid Social leaves out Paid Social and Paid Other: high-volume traffic with no tracked bookings. Conversion uses the same base.
Look-to-book = GA4 bookings ÷ check-availability events. Beechfield's booking engine sends neither check-availability nor stay dates, so those parts show as not tracked.
YoY compares the same window 364 days earlier (same weekdays). A % is hidden when last year's base is too small to mean anything (under 200 sessions, £2k or 10 bookings).
The action queue is rule-based on GA4 data only. Confirm booking questions against OPERA before acting.